What is Content Management System?
A Content Management System is a web application which allows you to easily create, add, edit, and run your website flawlessly. Content is created and edited in the administration panel of the application which is also referred as back-end of the website. The resulting content is then displayed to the viewers of your site on the front-end.
At times, picking a CMS can be a long and daunting task. With wide variety of open source and premium offerings, and the complexity of each, can make it tough to understand the ins and outs and eventually making the decision more painstaking.
Key Points To Consider When Choosing A CMS
Whether you’re a beginner or looking to upgrade your existing Content Management System, it requires a detailed research and setting up some demos to compare the pricing and features of a CMS in order to meet your business requirements. Here’s what you need to think about for selecting a right CMS that makes the most for your business and budget.
What are your business requirements and expectations?
There are various CMS platforms out there that can do almost everything you expect for your website to do, and there are other platforms which are simply meant to provide a space for publishing content. Without knowing what you need for your business or want the most out of a CMS, it can be difficult to determine what will work best for your organization.
Assess the usability and functionality
It’s crucial to determine how many users will be accessing the platform, and what level of technical expertise do they have? Whether the people using it will be developers or marketers? Make sure to get an insight from everyone who is going to use the platform when researching your options. Picking up a CMS which majority of users find difficult in operating, or one which is not customized enough to meet specific challenges of your business is not worth at all.
What support you’ll get from the vendor?
You should have good referrals from trusted services provider, that you can get open and honest answers to what the upsides/downsides of the platform are, and that you are not stuck with vendor lock-in or an un-maintainable solution should that vendor disappear. Furthermore, make sure you understand the contract, and what will happen if you try to move or there is an issue down the track.
What’s your budget?
Unless your business allows an unlimited supply of funds, you’ll need to determine the budget before making a decision; whether you can justify the high cost CMS? If your main focus is on content management for your business, then it would be good to have a more complex solution.
Again, know what you need the CMS to do and whether something else would be nice to have. When making a final decision, be sure that you don’t hastily select a CMS – if you’re paying extra for a complex feature that it will actually benefit those using the platform.
You’ll find an extensive list of CMS platforms to choose from online; with user reviews and comments. We know that’s a lot of information to digest, so we’ve described some of the popular ones here.
The Most Popular Platforms
WordPress : WordPress is an open source CMS, powering more than quarter of the whole Internet and around half of the world’s CMS websites. It is the most intuitive, comprehensive and secured platform and has an extensive library of free add-ons(plugins), and a dedicated community of WordPress users.
It is also the most easy-to-use interface; that’s the reason of its popularity within small business owners and other non-technical website owners. You can easily install it free, but before building your website you’ll require to find and install themes and plugins to create a fully functional website. Managing the content in WordPress is very simple – you just create a page, add it to the menu, post something on it and voilà, your content is displayed on the front end of your site.
Some of the famous websites powered by WordPress are The New York Times, SONY Music, the Official Star Wars Blog, and many more..
Joomla : Joomla is another very popular CMS. It sits somewhere between WordPress and Drupal. Drupal runs almost 2.8% of the web, not the right choice for a beginner, Joomla is very complex and confusing. It takes good time to figure out how to modify the configuring layouts, modules, and other ways that you can customize the website.
If you have time on your hands to learn Joomla, then it could be an interesting choice for your small business website.
Drupal : Drupal is a perfect powerhouse system and a CMS platform. Drupal is a CMS for building an exceptional website with already installed solutions than WordPress, or Joomla. Even more, options are available with third-party extensions.
Various companies like Forbes, Yahoo!, and AOL use Drupal CMS. If you are planning to build a massive website and have enough budget to hire full-time programmers and administrators, then Drupal might be best for your business.
And, if you are looking for a basic website or a simple online store, then Drupal might be too much for your business. Remember, Drupal being very powerful, the learning curve to operate it very steep. It requires a lot of patience and focus in order to master this CMS.
So, which CMS platform is best for a small business?
With WordPress being wearing the crown of the most-used CMS, it is a great platform for digital marketing too. The learning curve of WordPress is comparatively low and there are number of added plugins that make WordPress super simple.