Magento is the most sought ecommerce platform on the web. It offers great flexibility and let’s you build an SEO friendly online store in no time. With its growing popularity, there are more than 20,000 online stores powered by Magento today. If you’re looking for a full-fledged, easy to set-up CMS platform for your next eCommerce project, Magento is the perfect option for you. It offers user-friendly and intuitive visual customization features to help you create a customized ecommerce store like a breeze.
Yes, an SEO-optimized store helps you in improving your overall ranking and online reputation, without a hitch. However, there are lot of ecommerce store owners, especially the beginners who often make SEO mistakes which in turn affects the flow of their web traffic and also affect their conversion rates.
Remember, there is no shortcut to instantly skyrocket your ecommerce sales, for that you need to understand the best SEO tips which will help you generate more traffic and leads to your online store.
In this blog post, we will share some of the most effective SEO tips that will not only make your site visible on the top search engines but also increase the web traffic of your site and boost sales:
1. Add Fresh, Unique and Quality Content
According to the upgraded Google algorithm, unique and valuable content on the blogs can drive more leads towards your site. Rather than emphasizing only on product descriptions, it is required to establish a good online reputation by writing more about your services on the latest topics, news, media etc. which directly drives more web traffic to your online store.
2. Implement relevant ALT and TITLE tags on product images
Every ecommerce store has a number of product images and other images placed in the articles. ‘alt’ and ‘title’ tags strengthen the message towards search engine spider bots and improve the accessibility of your online store. Google places high value on alt texts to determine what is the image about and also determine the topic of the surrounding text. So, make sure all the images on your ecommerce store have a relevant alt and title tag.
3. Get rid of duplicate product content
There are millions of online stores who organize their catalog by adding unlimited number of products. But you need to optimize your products’ names and descriptions to make them visible in front of visitors searching for them. If your product doesn’t contain the information your visitors are looking for, they might just leave your website without even viewing your product. So, you can tweak your product name and description by adding the most searched keywords to make it SEO-friendly. This will make your product visibly shine on the top of the search engine pages.
4. Use extensions to improve user experience
Obviously, a successful Magento store means not only having a good backend functionality, but also the frontend features and a clear path from home page to checkout will significantly improve the user experience. By enhancing Magento user experience, you can increase the chances of getting more conversions. There are various Magento extensions available on the web, so install the required extensions and improve your site’s overall user experience.
5. Optimize Your Robots.txt
When the search engine spider crawls and indexes robots.txt file, it reads the document from top to bottom. The context of robots.txt is often overlooked, but it can do so much for your site’s rankings, both positive and negative. A small error can screw up your entire strategy and if done correctly, you can control the search engines easily. Hence, it is incredibly important to get it right the first time.
6. Update Unique & Impressive meta titles and descriptions
While people search for various information on the search engines, the first thing that they can see is the meta titles and the meta descriptions. So, you should try to write informative and engaging meta titles and descriptions for your online Magento store. Currently, keyword stuffing is considered as a blackhat SEO technique, so it is better to remove the keyword from the meta titles if you want to avoid Google penalization.
7. Generate an XML sitemap
Sitemaps help website owners to inform the search engines what pages on their website are available for crawling. In short, sitemap is a document which lists all the URLs of your website which you want to crawl.
8. Build a crawl friendly URL structure
URLs are the addresses for the documents on the web.Since search engines display the URls in the Search results, they can impact the click-through rate and your site’s online visibility. URLs are also used in ranking the pages whose names include the queried search terms and receive some benefit from proper, descriptive use of keywords. So, make sure you follow a simple and proper URL structure.Here are some of the things you should remember:
- URL should accurately represent the page
- Optimal format of using keywords in URL
- Keep the URLs short
- Creating a robots.txt file
9. Eliminate/Fix Crawl errors on your site
Server error (500)
Access denied (403)
Not found (404 / 410)
Not followed (301)
Other (400 / 405 / 406)
Flash content (Smartphone)
10. Use a responsive website
An online store is all about providing your customers an optimal shopping experience regardless of the device, they are viewing your website.Today, this optimal experience is not only limited to your desktops, but expands to your tablets and mobiles as well. Additionally, you can reap the following benefits from a thoroughly responsive website:
- Enhanced user experience
- Boost your sales
- Offline browsing experience
The above-mentioned SEO tips are tried and tested. By following these tactics, you’ll surely improve your Magento site’s user experience and ultimately improve the conversion rate and boost sales.
What strategy do you implement in your Magento store to enhance it’s performance? Do you have any other SEO tip which can be shared with the community? Please share your experiences and suggestions in the comment section.