Magento is an advanced and the ideal-most ecommerce platform which doesn’t need any introduction today. It is popular as the world’s second most used ecommerce platform that allows easy customization and accurate functioning without any complications.
Magento offers every feature and tool which an ecommerce website may look for – such as store management, customer services, feedback, sales improvement, rewards, secured payments and many other functions. These added features and tools make Magento the most famous platform for online retailers.
Today, there’s a big demand of Magento store development because this platform features all the above-mentioned features. In this competitive market, you cannot afford to avoid some fundamental development mistakes in your Magento store.
For the high quality magento module development services and top class functionalities, it is essential to prioritize the customer requirements along with adapting to the latest updates and web-requirements for improving your business sales. You should avoid these 5 pitfalls while developing Magento store in order to put your store on the fastest selling wheel:
1. Layered Navigation
Layered Navigation means different options available on one page. This refers to having various categories aligned on one page which allows users to select the desired option in a convenient way.
There are different problems occurring in layered navigation like obscured images, very slow page loading speed and overlapped categories. All these issues lead the visitors to immediately close the page resulting in decreased sales.
Let’s see different ways to solve this problem:
– Don’t let the search engine crawlers to crawl through these pages
– Use AJAX navigation to allow users to filter the products
To safeguard your store from this error, add Magento premium extension like Layered Navigation Pro which is available from Magento Ecommerce Extension Library.
2. Using Default Settings
The SEO rule for the home page is use a primary keyword followed by a secondary keyword in the title of the home page. There are many Magento stores which have ‘Home’ as title for the home page. For instance, a clothing store named Pink can entitle their store’s home page as ‘Pink Clothing Store’. You can update the title of your home page by, go to Pages section in CMS and click ‘Edit your Homepage’.
This problem refers to the default descriptions. Product descriptions are the most read and viewed part of the products page. Lack of product descriptions may not only reduce your search results but also cut professionalism from your customer services. You may be selling products of other manufacturers and the manufacturer’s description may not be much sales-oriented. The search engines would mark the description as copied or duplicate content and this automatically reduces your search engine ranking and increases competition. Hence, you should solve this problem by using unique, non-plagiarised and sales-oriented content for each product page.
Default Magento XML Sitemap
Sitemap refers to various search engines like Google, Yahoo, Bing etc. The common problem is that most of the developers do not add Sitemaps while developing or forget to refresh the settings when getting the website live.
Here are some ways out to resolve this problem:
- Create a new sitemap or upload one
- For Magento-Go users: Directory > Google Sitemaps > Add
- For normal version users: System > Configuration > Catalog > Google Sitemap > Add
- For making your website functional to automatically refresh after regular intervals, go to Admin and select Automatically Refresh.
- Use Premium Magento Sitemap Extensions.
3. Shared Resources and Server
The next problem is Magento stores can be technically shared with other stores. This reduces website’s loading speed and makes it vulnerable to site hacker’s attack. So, shared resourcing is one of the major factor to influence your Magento store sales and affects your store’s online reputation.
To keep you safe, Magento stores can be configured and customized to any other server – MySQL and PHP5 are the most recommended ones.
4. Poor Choice Of Themes
While choosing a theme, it requires to pick up one with maximum compatibility with the store and customer choice. There’s a huge collection of themes available to customize your online store. The common mistake developers make while choosing a theme is that they choose heavy themes which decrease the page loading speed after adding products or services to the pages.
Here are some good things to look for while choosing a website’s theme:
- Pick a theme with various customization options
- Make sure that when you add tens of products, it does not reduce the page loading speed.
- Choose a theme which best appeals your audiences and best suits your company theme
5. Unresponsive Website
Undoubtedly, the number of mobile users outnumbers those on the desktops and the gap is expected to increase even more in coming years. An unresponsive site can drop your sales drastically and a responsive site can potentially prepare your store to host users of all types.
A responsive site automatically adjusts to all the screen sizes from mobile phones to laptops and tablets adding a branding quotient and increasing your business sales.
Besides the above mistakes, lack of keyword optimization is also a primary pitfall. Keywords are the keys to unlock the doors of your business sales. They can be incorporated not only in the titles and descriptions but also in the URLs of the products. By focusing on the audience rather than the product, you’ll find the right type of audience and boost your sales.
It’s not essential to build a Magento store from the scratch, a few modifications in the existing store can help you skyrocket your online sales to heights.