Secrets Of SEO Based Magento Optimization Techniques Finally Revealed!!

SEO for Magento

There are number of eCommerce platforms that are running successfully over the internet. With the help of number of factors, these eCommerce stores are able to establish a wide range of web presence and among those factors, choosing appropriate eCommerce platform is the most important one.

If you are constantly updated with the ongoing trends of the eCommerce field, you must be well aware of the fact that currently Magento is buzzing as one of the favourable eCommerce platform. Today, Magento is ruling like a king due to its wide range of flexibility and attractive features to the developers and the customers as well. Well, along with all the lucrative features, the SEO feature is the best one that Magento offers you.

With the help of Search Engine Optimization techniques, the e-store is more visible to the potential buyers as it enhances e-store rankings in the search engine results. So, in order to help you out with the better visibility of the e-store and having strong web presence, below we have revealed some of the best SEO-based Magento optimization techniques. Let us have a quick look over that:

Basic Optimization

Being one of the most effective search engine friendly eCommerce platforms, the Magento do have some of the major concerns that must be considered before optimizing Magento SEO. First, you need to surf for the most recent release and enable Server URL Rewrites. This can be done by navigating through System -> Configuration -> Web -> Search Engine Optimization. Another thing is to configure “No” functionality to the “Add store Code to URLs” that is under “URL Options”.

Magento Template Optimization

  • Optimizing Blank Template: The default Magento skins like the “Default Theme”, “Modern Theme” and the “Blue Skin” is not so favourable from SEO perspective and so it needs a lot of improvements there. As a result, the best option that you can look for is the Blank Magento SEO Theme which is the core Magento Blank Theme incorporating all the SEO basics.

  • Clean-up the code: All the JavaScript and the CSS files you have in your template files must be moved to the external JavaScript and CSS files in order to keep the templates clean. As a result, it becomes easy to cache the files on the first load as the search engines don’t need to download them at most of the times.

  • Headings: You must keep the default logo under the <h1> tag on the front page. Other than that, the other pages must not be more than <h3>. Just make sure that the title of the page is under <h1> tag. Next thing to perform is cleaning up the over usage of headings in order to make the text relevant to the shop.

  • Aim for speed: This is an important factor to know related to the number of pages that a search engine would spider on you eCommerce store each day. This greatly depends on how speedy your e-store loads. So, in order to increase the speed, you can do the following:

SEO Based Magento Optimization Techniques

Advanced Technique- Magento SEO and Duplicate Content

After you have done with all the basic stuff, you need to look that your site is not having any duplicate contents. Some of the contents may be repeated in your store that can be allowed to be spidered but not indexed. Thus, you can for other sorting options and layered navigation for different categories.

  • Noindexing pages: By configuring some of the settings, it would prevent indexing of all non-content pages. The search engine would follow all the links but will not show the pages on the index by noindexing it.

  • Canonical URLs: Using the new canonical tag, it will help the search engines to understand the duplicate content of the pages and so you can suggest the preferred URL for each page. As a result, the Canonical URL can be installed with your Magento module.

  • Nofollowing unnecessary links: The next step is to avoid linking the login, wishlist, checkout as well as other non-content pages in order to increase Magento SEO. You need to manually nofollow the links by going to the template files.

  • XML sitemaps: The XML sitemaps are another best option to let the search engines know where the content is. This will help in getting the page ranked, but will help in getting your content indexed faster. You can manually create the XML sitemap and for this you can follow the following path- Catalogue -> Google Sitemap -> Add Sitemap. Then choose a filename, path and store view and “Save & Generate” it.


As a result, with the above SEO techniques & Increase Website Traffic, you can definitely enhance the web presence of your eCommerce Magento store. Thus, make your eStore highly optimized while improving its rankings on search engines. For any query or consultation, you can approach to us- the Kodematix who will offer you the best Magento Optimization solutions.

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