The Best Guide To Optimize Your WordPress Setup

Today, tens of millions of people are running websites online powered by WordPress and generating thousands of dollars through the WordPress sites and blogs. With all the great things existing in WordPress, out-of-the-box SEO is certainly not its strong point.

Before I share some of the best SEO tips to get more search traffic, it is recommended to implement them after analyzing your website’s or blog’s SEO needs. The majority of tips provided in this post are basic and obvious SEO to-dos, I did on http://www.kodematix.com which have helped me boosting traffic and revenue and some other tips are the ones which may not seem fruitful to some people.

Now, let’s get onto some good stuff.. I’ve split the basic and obvious suggestions from the advanced SEO tactics for getting your business to next level.

Basic SEO Tips

Title Tags

The title tag is considered as the most important on-site factor that helps the search engines know what your site or page is all about. You can install an SEO plugin to change your title tags. Once installed, login to your WordPress admin and go to Settings>All in One SEO pack and you can set the title tags as:

  • Post Title: %post_title%
  • Page Title: %page_title%
  • Home Title:Magento:Kodematix – Here, this is the phrase I’m trying to get my site rank for a brand name.

These are the main title tags, you can tweak the rest to your preferences. The homepage and the post titles are the most important ones.

Meta Tags

You can see a snippet of information under the page link when you search any site in Google. To manage this, you can customize your meta description tag for the page. In the same way, you can also add keywords to your tag to let the search engines know what your site is about. Now, with the advanced technology, you can enable dynamic keywords and search engines will determine the rankings and relevance.

For the meta descriptions, there’s no ideal way to automate the process.Best ones are the hand written descriptions and there are some plugins that allow you to auto fill a post’s meta description based on your category description. This is very useful if you post a lot.

Permalinks

These are simply the urls of your posts which by default look like kodematix.com/?p=35 but if you notice the url of this post https://www.kodematix.com/the-best-guide-to-optimize-your-wordpress-setup you may easily notice the difference. Don’t you think this format looks better? Not only this helps user to know about the page, it will be highlighted in the search engine result if your posts is relevant to search query.

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You can change your permalinks: Go to Settings>permalinks. The quickest solution I found in terms of querying your database is – /%post_id%/%postname%/. This is the best solution for massive sites, this will use all the words of the post slug in the url by default.

Use Alt Attributes Religiously

Google seems to be putting much emphasis on this image attribute recently. Alt attribute plays a great role in not only ranking the images high, but also ranking the posts. The alt tag is a way to tell the search engines what your image is all about. This, not only helps getting more search traffic, it also helps the overall rankings of a page.

Interlink

Interlinking means linking your blog posts to other blog posts. Sometimes guest blogging acts as a great way to build authority in your niche. Also use anchor text, this will be very useful in SEO perspective and also gives your readers more posts to read and increase your page-views.

SEO Tips – A Step Ahead

We just saw some of the basic tips you’ll find online about optimising your WordPress setup, but now, we’re going to get little deeper and share some slightly advanced SEO tactics which can enhance your site or blog to get it to the next level.

NoFollow certain pages and ‘Read More’ link

NoFollow is a value assigned to the HTML rel attribute and was introduced to help stop the spam on the web from ranking in the search results. It instructs the search engines that hyper link should not influence the ranking of the link’s target in the search engine’s index. That’s the reason all the links to commenters on your site are automatically nofollowed.

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Nofollow sculpting is commonly preferred by the SEO geeks which simply keeps diverting link juice to the pages where you want them to go. Linking to the page once is enough to get it indexed in Google and that’s what matters for your number of pages.

Where a typical link looks like Kodematix, <a href=”http://www.kodematix.com”>Kodematix</a>,To make it nofollow, change it to <a href=”http://www.kodematix.com” rel=”nofollow”>Kodematix</a>

Once again, Google has recently mentioned that they’ve frowned upon this in some cases(not all), so you can use this tactic on your risk.

If you’re displaying snippets of the posts on the home page, you must be having a ‘Read More’ or ‘Continue’ link which takes people to the relevant post, just make it nofollow.

In your Theme Editor (Appearance >> Editor) open a specific file (usually index.php), find the following text:

<a href=”<?php the_permalink() ?>”

And simply add

<a href=”<?php the_permalink() ?>” rel=”nofollow”

That’s it!

Noindex Archive, Category, Pagination or tag pages

There are many people having database archives, categories and tag pages for better usability but for search engines, they’re just lot of pages linking your other pages. In short, search engines do not need to crawl all of them to find your blog posts. So, I apply noindex to my archives, categories and tag pages. You can simply do this by Settings in the admin panel.

Turn Off Comment Pages

There is actually no need to have paginated comments on your site unless you receive hundreds of comments per post or you’re really concerned about the page speed. The older versions of WordPress never had but if you’ve recently installed WordPress 2.7 from scratch, you’ll find that paginated comments is a default option. You can turn off in the Settings>Discussion to make sure your site does not have too many duplicate pages which are showing very little unique content.

Sign-Up to Google Webmaster Tools

This is a must-do SEO service if you care about the search engine traffic to your site. It helps you in various ways from telling you the key phrases your site is ranking high in Google, notifying if your site has been hacked, makes you aware of any 404 pages or if you have any broken links.

If you know these activities, you can find out solutions like redirecting the 404 pages to other useful pages and alleviate your site from a drastic drop.

With everything SEO related in this post, there may be people who would disagree to some tactics, but trust me, these SEO tactics have really helped me and worked well for my clients. SEO is a huge topic to be discussed and almost every SEO geek tries various methods to get amazing results. Feel free to try your own methods and share with us – how they worked!

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