If you’re looking to scale up your business, having an ecommerce store is the most prudent solution. With the rapidly growing ecommerce industry, many business owners have set up web platforms to sell their merchandise.
Undoubtedly, Magento is the most advanced and robust platform to set up your ecommerce store which commands more than $50 billion gross merchandise volume yearly and it. Choosing the best Magento theme successfully is as important as choosing a storefront design because the theme is the virtual face of your website and the company, and it reflects the personality of your products and services, style of your business and the overall objective of your brand. And a perfect Magento theme do accomplish all these ideals.
When it comes to selecting a Magento theme, there are Magento Theme Development Services which ensure the overall success of your Magento ecommerce business. Here are 7 simple tips to help you choose the best Magento theme for your ecommerce site.
1. Ensure It’s a responsive theme
Today, more than 75% of internet users chose mobile devices to surf on the web. That’s the reason, why developers needed to redesign their old static websites to respond to the different sizes of mobile gadgets. And the same logic is applied to develop the ecommerce stores. A 2016 ecommerce store must have a responsive theme which allows users to easily access information and successfully complete all the transactions from the mobile devices.
2. Choose a theme that can be optimized
It is critical to have a website which can be properly optimized for SEO. Compelling content and an eye-catching visual design will only go so far if there is not enough traffic driven towards your site. Your website should have things like breadcrumbs in design to help with easy customer navigation and SEO.
Though Magento already has robust inbuilt SEO tools, but the right Magento theme is the one that uses CSS not just for design but also for SEO in mind. Also, include the images to the product pages which can serve both visual aids and the SEO opportunities. All images should be optimized and have relevant alt tags. If you’re able to appropriately optimize your Magento site, it will catch as many eyes as possible to view your content.
3. Is it built on new technology
Magento theme built on latest technologies such as HTML5, CSS3 and SASS will surely make your online store stand out from the crowd in look as well as search results for better page ranking. These technologies make it easy to perform SEO activities; which is crucial in promoting your products and drive more traffic to your ecommerce store.
4. Focus On Browser-Compatibility
Make sure you choose a theme which is compatible with all the browsers. What would be more frustrating than your chosen browser being unable to produce a webpage or executing with the loss of prime user experience. A 2016 Magento theme should be compatible to all the mobile and desktop browsers to ensure that your potential customers do not turn up to your competitors just because they were unable to find the page.
5. Go for a user-friendly interface
A great Magento theme is designed with an user-friendly and easy-to-use interface which allows users to find easy access to information about a product, placing order and make payments without any hassles.
6. Choose a social media savvy theme
In today’s social media driven society, it’s quite important to ensure that your beautifully looking ecommerce store can be easily shared through social networking channels. Most of the people value the referrals and opinions of their peers. Your potential customers are always connected, seeking information from various social platforms such as Twitter, LinkedIn, Facebook, Instagram and more. Having your content easily accessible and shareable to those who engage with various sites will create more exposure. Moreover, with the widespread esteem garnered by the social media platforms, using these platforms to foster the reach of your Magento ecommerce store can be very useful.
7. Make sure the theme is conversion oriented
A 2016 Magento theme should be easy and clear for the customer to reach the point of conversion. Having a precise call-to-action on each page of your site promotes an opportunity at every step of user’s journey. The ultimate goal of any ecommerce site is to sell it’s products and services. So, creating various opportunities for your visitors to do so will drive success to your business through your Magento ecommerce site.
Using these tips, you’ll be able to get customers to the point of conversion.
Choose from the best 2016 Magento themes
At first, choosing the right Magento theme may seem daunting, but following the above given tips in your company will be an exciting endeavor. Picking a user-friendly, versatile, eye-catching and compatible theme will lead your business to on its way to the higher level of customer satisfaction. Remember, nobody understands your business and your customers better than you do, so selecting the best Magento theme with the above tips in mind will surely result in your business success.